Kathrin Winkler Art Direction & Design


Holistic solutions.

beautifully designed.

Brand design

Client  Apertus Capital Partners, Dortmund– Financial advisor for real estate projects

Development and implementation of logo, visual concept, business equipment and website.


Client  mcgarrybowen, Düsseldorf – Advertising Agency 

Agency  mcgarrybowen, Düsseldorf

This book displays the philosophy „radically human“ from mcgarrybowen and the work that emerges from this philosophy on 64 pages​.

Brand Relaunch

Client  GOLDWELL / Kao International, Darmstadt – Stylist exclusive hair color & care brand

Agency  mcgarrybowen, Düsseldorf

Development of communication strategy, redesign of logo and overall brand appearance and development of a visual design system. The work comprises a style guide with more than 100 pages including various brand assets. It was launched in 42 countries.

I have been collaborating with the agency mcgarrybowen and their client GOLDWELL for many years (2012-2015), and was responsible for a wide range of communication materials.

Sales Toolkit

Client  Pall Mall / British American Tobacco, Hamburg – Cigarette Brand 

Agency  Ogilvy Action, Düsseldorf

The Chicken Test: a 176-page toolkit to empower the European cigarette sale marketers.

I have been collaborating with the agency Ogilvy from 2008 - 2013 and was responsible for a wide range of campaigns and communication materials. Therefore this project is only one example of numerous projects I did.

Brand design

Client  Berner Fleck Wettich, Düsseldorf – Law Firm 

Development and implementation visual concept, logo, business stationery, several communication materials and website.

Brand Communication

Client  KMS California / Kao International, Los Angeles – Stylist exclusive hair care brand

Agency  mcgarrybowen, Düsseldorf

Development and design of third KMS brand magazine and the accompanying image campaign.

Brand Design

Client  Martina Ziegler, Meerbusch – Artist  

Design and development of logo and accompanying communication materials.

Company PresentAtion

Client  Schwarzkopf Professional, Hamburg – Stylist exclusive hair color & care brand

Agency  Team Arnold, Hamburg

Design and development of company presentation with powerful pictures, animations and videos. A total of 190 templates were created, as well as a style guide for asset adaptation.

Brand Launch

Client Goldsheim Coffee / Coffee Doctors GmbH, Düsseldorf – Coffee shop and bistro

Logo development and application in the cafe.

Brand Launch

Client  Voolo, Agency Pitch – Personalizeable, cross-media platform 

Agency  mcgarrybowen, Düsseldorf

Development of overall brand look, icon & logo design and launch campaign (pitch work).
I am Kathrin Winkler, a freelance creative specialised in Art Direction. I care about conception, creating and designing visual identities, print publications and digital projects for clients and agencies.
Kathrin Winkler Art Direction & Design
mobile +31
email hello@mrswinkler.com
location Amsterdam
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