Kathrin Winkler Art Direction & Design
Holistic solutions.
beautifully designed.
Brand design
–
Client Apertus Capital Partners, Dortmund– Financial advisor for real estate projects
Development and implementation of logo, visual concept, business equipment and website.
Publication
–
Client mcgarrybowen, Düsseldorf – Advertising Agency
Agency mcgarrybowen, Düsseldorf
This book displays the philosophy „radically human“ from mcgarrybowen and the work that emerges from this philosophy on 64 pages.
Brand Relaunch
–
Client GOLDWELL / Kao International, Darmstadt – Stylist exclusive hair color & care brand
Agency mcgarrybowen, Düsseldorf
Development of communication strategy, redesign of logo and overall brand appearance and development of a visual design system. The work comprises a style guide with more than 100 pages including various brand assets. It was launched in 42 countries.
I have been collaborating with the agency mcgarrybowen and their client GOLDWELL for many years (2012-2015), and was responsible for a wide range of communication materials.
Sales Toolkit
–
Client Pall Mall / British American Tobacco, Hamburg – Cigarette Brand
Agency Ogilvy Action, Düsseldorf
The Chicken Test: a 176-page toolkit to empower the European cigarette sale marketers.
I have been collaborating with the agency Ogilvy from 2008 - 2013 and was responsible for a wide range of campaigns and communication materials. Therefore this project is only one example of numerous projects I did.
Brand design
–
Client Berner Fleck Wettich, Düsseldorf – Law Firm
Development and implementation visual concept, logo, business stationery, several communication materials and website.
Brand Communication
–
Client KMS California / Kao International, Los Angeles – Stylist exclusive hair care brand
Agency mcgarrybowen, Düsseldorf
Development and design of third KMS brand magazine and the accompanying image campaign.
Brand Design
–
Client Martina Ziegler, Meerbusch – Artist
Design and development of logo and accompanying communication materials.
Company PresentAtion
–
Client Schwarzkopf Professional, Hamburg – Stylist exclusive hair color & care brand
Agency Team Arnold, Hamburg
Design and development of company presentation with powerful pictures, animations and videos. A total of 190 templates were created, as well as a style guide for asset adaptation.
Brand Launch
–
Client Goldsheim Coffee / Coffee Doctors GmbH, Düsseldorf – Coffee shop and bistro
Logo development and application in the cafe.
Brand Launch
–
Client Voolo, Agency Pitch – Personalizeable, cross-media platform
Agency mcgarrybowen, Düsseldorf
Development of overall brand look, icon & logo design and launch campaign (pitch work).
